Brand equity is a term in marketing that describes best the value of the brand. Conscientious, Concise, Concordant, Conducive. What is a brand identity anyway? 3. (When brands try to be something they’re not, it becomes pretty clear pretty quickly.) Constant, Constructive, Consumable, Contemporary, Consonant,
Luckily after a simple brand audit, you can make better-informed decisions and iterate using the information given. In this blog post, I share 50+ adjectiv… Title: Brand image and identity Case Lumene Oy Supervisor (Arcada): Sveinn Eldon Commissioned by: Abstract: The aim of this research was to introduce the main components and concepts of brand image, identity and brand building to the reader. Found inside – Page 233With this background, it is not clear that whether the difference of each apartment's brand image make a difference ... brand characteristics, 20 adjectives were selected that could signify each construction company's brand identity and ... Red Cross: Uplifting, empowering, inviting, personal. In marketing, we call this brand perception. With this Brand Personality Quiz by N-Vision Designs, you can answer 7 simple questions that can help you identify your brand archetype. - Ben Sweetland. Formidable,
Clever, Coadjutant,
Appreciated, Approachable, Appropriate, Approved, Apt, Ardent. Brand personality refers to human characteristics associated with a brand. To begin, let's understand the difference between brand identity and visual identity. Amalgamated, Ambitious, Ample, Analytic, Analytical. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. What characteristics do they have that you want to emulate? Our rule of thumb is that a stakeholder is anyone who will have some sort of say in the approval of the final product. This work is necessary, though—and you’re not alone in the wilderness. Take for example the recent proliferation of 'artisanal', 'handcrafted', 'natural' and 'home-made' among brands. This reference page can help answer the question what are some adjectives commonly used for describing BRANDS. For example, the Geico Gecko has his own verified Twitter account, full of entertaining musings. Handy, Hardworking,
Found inside – Page 59Harned, Bachert & Denton, LLP Old logo design Culling the adjectives supplied by the client Earlier in the chapter, I mentioned the importance of asking clients which words they want people to associate with their brand identity. american, available, best, big, blazing, certain, cheaper, chinese, commercial, competitive corporate, different, domestic, end, […] And Things…, The Future of Marketing Is Creative | Marketing 2025. Knowing what personality you want your brand to embody is important backend work you need to do before developing your visual brand identity. ,
Brands are the most valuable asset a company owns, according to the Economist. . If you’re having trouble describing yourself, sometimes it helps to “see” yourself. Think of Betty Crocker, a fictional housewife created by the Washburn-Crosby Company in 1921, or Mailchimp’s chimp mascot Freddie, who “smiles, winks, and sometimes high-fives” but never talks. Unwavering, Unwithdrawing, Up-and-coming,
This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. the best quality, or selling most: expensive, leading, luxury, major, premier, premium It is Europe's leading brand of gardening equipment and tools. ,
Found inside – Page 125Brands having image and the brand image is key to achieving brand shared perceptual characteristics with a sport are ... assessing entities on 300 adjectives , it may tive relationship with brand / sport personality be cumbersome and ... 1. That's why it's crucial you pinpoint how to define your brand personality before you start to brand everything — your business, your organization, or yourself.. How you define your brand personality will influence how your business shows up in the world. ,
These may be all you need to articulate your brand personality, but they can also be a jumping off point to get your team brainstorming. Brand personality refers to the personification of a brand. Create multiple mood boards until you find a combination that resonates with your brand identity (you might need to revisit your final list of archetypes and adjectives to jog your memory). Able,
You can also check out the brand book to see how they communicate their brand personality. It’s the core traits that you can use to describe your brand. The logo symbol clearly shows an element of an airplane, graphs/charts connected with blue-ish color palette. Another example of how people don't just buy your stuff—they buy your brand. With a brand adjectives list 144 words strong, we help you quickly whittle down those descriptive terms until you have the perfect collection for your brand. Then, take out a piece of paper and write down 5 adjectives that describe your brand . To create a strong brand, you need to know who you are and, most importantly, how to communicate that effectively. Easy to approach, Easy to reach, Easy to talk to, Easy to understand. Identifying your brand personality is one of the keys to doing that well. Congratulatory Words. Of course, when you’re building a brand from scratch or embarking on a rebrand, distilling and articulating who you are can be harder than it seems. For example, you might describe your upscale Vodka brand as a bartender with the charm of Bradley Cooper and the wit of Stephen Colbert, or you might describe your inclusive. One of your very first steps should be to identify who your target audience is and create a crystal-clear picture of who they are. (If you're not 100% sure exactly what a brand board is, take a quick peek at my brand board inspiration file on Pinterest before we dig in.). Using a scale of 1-5, this picture is…(list some adjectives for them to rate with.) Credible, Credited, Cultivated, Cultured, Cumulative, Current,
Take a look at the types of words used to describe your company. ,
Found inside – Page 54BRAND PERSONALITY OVERVIEW Before getting into the specifics of brand personality, it is beneficial to examine the ... of unique attributes (i.e., brand adjectives) working together to create an overall personality for the brand” (196). 1) Start with 3-5 adjectives. Are they nouns or are they adjectives? Under his theory, the prism can be used to visualized and help businesses build strong brands. off the fire, Hot off the press, Hotshot, Huge, Humanitarian, Hungry,
Keywords - brand identity, semantic analysis, principle component analysis, designprocess . According to dictionary.com a moodboard is a board used by designers on which samples of various colors and textures are mounted to help in deciding which elements complement each other. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. If you have an established strategy, it's easy to get comfortable describing your brand voice with the same handful of adjectives. Once you comb through, you may find that the same words resonated with multiple people. Often it can feel prescriptive and clichéd. Found insideThere needs to be a plan for your brand's identity. Consider the key adjectives, phrases, and descriptions your prospects would use to describe your company. Ask your customers questions about how they perceive your brand in surveys. Just do a very informal survey and ask them what words come to mind when you say (Insert Company Name). Dynamic Resume' Verbs. Utilitarian, Utilizable. In this blog post, i share 50+ adjectives that will help you streamline your brands visual identity and begin crafting your brand and website. Identifying and articulating your brand personality can take time. Imaginative, Imitable, Immaculate, Immediate, Immense,
Found insideIt was turned into a brand – in the same way that Coca-Cola, Apple Computers, Disney and McDonald's are brands. The brand identity of science is reinforced with adjectives such as logical, responsible, trustworthy, predictable, ... Upfront, Uppermost, Up-to-date, Upright, Upstanding, Up to par, Up to
It's time to think about some words that are going to describe our company and its philosophy, and ultimately describe our design as well, describe our brand identity for the company. Mailchimp. Upfront, Uppermost, Up-to-date, Upright, Upstanding, Up to par, Up to
An exceptional or intuitive visual identity can give a measurable boost to products . Take Gap for instance. Unflagging, Unflappable, Unhampered, Unhesitating, Unified,
INTRODUCTION . Unadulterated,
The 2) Definition of semantic adjectives: The adjective principle mission of brand identity is to foster recognition. Are you sophisticated and elegant? Visual Identity. produced . Unobtrusive, Unopposed, Unparalleled, Unprejudiced, Unquestionable,
Your email address will not be published. alm,
Brands stand out not only by how they position themselves in the marketplace, bu also by how well they connect with customers. Unconditional, Uncontestable, Uncorrupted, Undamaged, Undauntable,
But before you begin developing any of these, you have to start at Step 1. If you’re feeling stuck, it can help to look at other brands—and even your competitors—for inspiration of what to do and what not to do. A brand book can also be called a brand bible, a brand style guide or a brand guide, among other similar terms. that communicates your brand effectively. Design assets include typography, graphics, images, videos, audio clips, and databases. Personal branding is so important in today's business world. A gamer with the perfect comeback? Brand adjectives are the words you choose to describe your brands visual identity. The hope for every marketer is that a customer will come away with a feeling or experience when they purchase your product. It's a great interstitial step into a full design kit as it leaves room for changes but still gives a great scope of application.… It’s important to think about it deeply and make sure it is an authentic reflection. Hypersonic, The Jedi Mind Trick of Organizational
The prism works are a way to show how different elements of the brand work together and relate to each other. Example: The world is full of abundance and opportunity, but far too many people come to the fountain of life with a sieve instead of a tank car… a teaspoon instead of a steam shovel. from Marketo, you can opt-out of all marketing communications or customize your preferences Its how our brains recognize brands. Although you won't yet be at the stage . Emotion is crucial for everyday decision making [1]. Found inside – Page 51Which three adjectives describe, in your opinion, Uniko best? ... Describe your logo and slogan. • Have the personnel been instructed to operate in a certain manner, which would support the brand identity Uniko wishes to achieve? How? Awareness - The brand is introduced to its main target audiences - by using advertising tactics. Timeline * Do you have a deadline for this project to be completed by? Someone who’s always on your side. Unsurpassed, Untarnished, Untiring, Untroubled,
Check out these before and after case studies: Each word below can often be found in front of the noun brands in the same sentence. Note: This isn’t necessarily meant to represent your visual identity; it’s just meant to help you hone in on your personality. Calm,
Clear-cut, Clear-eyed, Clearheaded, Clear-sighted. Found inside – Page 143(2016) analysed adjectives that presented the verbal expression of brand personality in consumer-generated texts in online fashion communities and by fashion companies in their firmgenerated communications. These adjectives were used to ... They are necessary, but certainly not sufficient to form a brand. here. Flyr is a dynamic pricing solution for airlines. Found inside – Page 1361These cultural identities strengthen the brand image that intended to be developed and strengthen the ... to give brand campaign endorsement, emphasising certain adjectives that are considered representative of brand personality. Do they describe some type of feeling? Favourable, Favourite, Fearless. ,
Sit down (preferably with a group of five or six people) and come up with a list of five adjectives that describe your brand's personality the most. Who knows, perhaps another date-inspired blog post to follow? This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Centered, Central, Cerebral, Certain, Certified, Champion,
Unblemished, Unbroken, Uncommon, Uncomplicated, Uncompromising,
The more developed your brand personality, the more you can break the wall between your brand and the people you want to connect with. Ongoing,
With this. Found inside – Page 17However , when researchers examined congruency between brand image and self- images by counting the actual number of shared adjectives , participants indicated only eight or fewer adjective pairs ( out of 22 pairs of adjectives ) were ... Designing Your Brand Identity. Found insideWhereas the positioning is stated in business or strategic terminology, the brand personality enriches the positioning and gives it a life. It uses adjectives and analogies that make it sound more like a person or a memorable experience ... Whenever the respondent pauses, draw a line. depending on the subject. Some of these differentiators are the name, the logo, the design, tone, tagline, or typeface. It's the way your brand looks and feels, as well as how it speaks to the masses. snuff, Up to speed, Up-to-the-minute, Upwardly, Usable, Useful,
Found inside – Page 732Target consumers are often asked to rate the brand or behavior and its competitors , as well as themselves , on a list of personality adjectives . The resulting image profiles are then compared to determine a credible , accessible ... Because a customer’s impression or feeling towards a product is what will get them coming back again and again. Found inside – Page 49Image building is one step closer, but there still remains a critical missing link: the brand identity'. ... the cities in the twofold perspective of tourists and residents, including typologies of places and typologies of adjectives. Essentially, it's the document that sets distinct guidelines for maintaining brand identity across all aspects of the business. Brand language is about more than the throwaway phrases and convenient adjectives. Who would your ideal customer turn to for help? Indispensable, Indisputable. what’s good and what’s bad? Head, Hearty, Healthy, Heavyweight, Heedful, Henotic, Helpful, Heuristic,
Brand identity is the collection of all elements (brand assets) that a company creates to represent the right image to its consumers such as brand style, logo, brand's core color palette, typography/fonts, brand voice, imagery, and iconography. Because we are not checking these elements in any way of working with Brand, use this list to ensure you are following all proper guidance. Are you the carefree surfer enjoying a final summer sunset? Logo - The logo of your brand should be visually appealing, no matter what. ,
Kempt, Key, Kinetic, Knowledgeable, Known, Quantifiable, Qualified, Qualitative, Quality, Quick,
High-quality, High-reaching, High-spirited, Highest*, Highly
Found insideDeveloping a brand identity The content you create will reinforce an identity for your company. ... a plan for your brand's identity. Consider the key adjectives, phrases, and descriptions your prospects would use to describe your company. Commanding, Commendable, Commercial, Committed, Commonsensical,
Here’s hoping your feed is full of happy memories and not embarassing ones! If they are not however, don’t be disheartened, because you may find hidden brand messages that you wouldn’t have expected, yet have resonated with your core audience. Found inside – Page 173The logo encapsulates and evokes the associations that we make with an organization. ... respondents were asked to suggest adjectives that came to mind to describe a business school with the two short-listed treatments for the logo. #YearbookPhoto pic.twitter.com/SoCMLpwqDN, — The GEICO Gecko (@TheGEICOGecko) July 29, 2021, This high-end champagne maker touts “la vie en or” (a life in gold) as its brand ethos. Unlimited, Unmistakable, Unmitigated, Unobjectionable, Unobstructed,
Brands adjectives are listed in this post. Visual Identity. Luckily after a simple brand audit, you can make better-informed decisions and iterate using the information given. High-priority,
3 Key Steps to Building a Powerful Personal Brand Your brand is your identity and reputation. Compensatory, Competent, Composed, Comprehensive, Concerted,
The goal of the following action is to be noticed. Unconditional, Uncontestable, Uncorrupted, Undamaged, Undauntable,
With an ever-increasing number of entrepreneurs vying for a share of the market, creating a statement with your personal brand is more important than ever before.I've done some digging and collated an ultimate list of 33 stunning personal branding examples for you to study and draw inspiration from. Your email address will not be published. Whose essence captures what you’re doing? Branding, or brand identity, is the visual and written way you tell your nonprofit organization's story to others. This checklist covers considerations for storytelling, tone, proofing, and trademarks that you should look for in your piece. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . . Effective Advertising Words. And with a little know-how and imagination, you can formulate your own robust and compelling brand identity. Charismatic, Chief, Civic-minded, Civilized, Classic, Clean, Clear,
the job, On the level, On the money, On the money, On the
Unerring, Unfailing, Unfaltering, Unfaultable, Unfeigned, Unfettered,
It centers on a person's lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly empowering the people through technology. Contributive, Contributory, Controlled, Conversant. Illimitable,
Unrefuted, Unreserved, Unrivaled, Unruffled, Unselfish, Unshakable,
The Value of Building Brand and Branding Identity. Over the years, we’ve picked up a few methods to help you hone in on just that. well-known or popular: established, famous, global, popular, well-known, world-famous You will find many famous brands are stocked by the store. Source: i.pinimg.com Apply these themes to your design framework, using design principles such as harmony and unity to make choices about the elements of design and their visual representation of the story. Found inside – Page 253The blog also employs a tagging system that allows the user to search for posts and comments by brand name (Bardzell, Pace, ... These procedures permitted the isolation and extraction of the adjectives connected with brand personality. Centered, Central, Cerebral, Certain, Certified, Champion,
This should help you narrow it down. A brand is a living thing — and living things have personalities! Someone who’s always on your side. Dulci,
A brand identity, simply put, is the sum total of your brand's visual appearance, communications, and outward expression. Unambiguous, Unarguable, Unbeatable, Unbeaten, Unbiased,
For example, the elephant logo for . Direct, Disarming, Discerning, Disciplined, Discreet, Discrete. Also, make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. Found inside – Page 105They define themselves as 'kick-ass coach' or 'tireless hero' or 'wild child', which is usually helpful, as it gets you to a more pronounced, sharper 'personality'. The alternative is a combination of adjectives. Remember: The goal of articulating your personality is to provide the context, background, and guidelines people need to represent your brand accurately. If you’re not fully confident in the sample or survey methodology of your simple brand audit then it may be worth the time and resources to do a formalized brand audit that takes biases into account. Unadulterated,
,
words were collected from magazines and websites of During last several years, many researchers studied about luxury brand and were chosen by fashion experts. Impartial, Impassioned. What happens when the words associated with your brand are not the ones communicated by your team? Collected, Collegial,
Imperturbable,
Constant, Constructive, Consumable, Contemporary, Continuous,
Defining these traits is key to build a strong visual and verbal identity that communicates who you are through all channels, from your website to your Twitter feed. First, you need to do a simple brand audit to compare what you are trying to say about yourself as a business, and what people think you are trying to say. Cost-effective, Courageous, Courteous, Crack, Crackerjack, Creative,
Stable is a modern company that is shaping the foundation for the future of the electric car industry. Fun and playful? Many
Company taglines are the best because they often signify what a company “wants” their brand to be. Without an intimate understanding of these core principles, it’s difficult to articulate your brand personality effectively. Unshaken, Unspoiled, Unspoilt, Unstoppable. With clear and informative guidelines, you will be more confident in your hotel's visual communication style, improve brand recognition, and build guest trust and loyalty. Accomplished. (Identifying your personality is also an important part of your brand strategy. This approach will lead further study in order to improving the design expression through specific design elements. If you’re struggling to articulate your personality or need to be pointed in the right direction, we can help. Found inside – Page 215These procedures permitted the isolation and extraction of the adjectives connected with brand personality. Adjectives are words that encode perceptions, attitudes and emotions (Lyons, 1995; Martin & White, 2005) and can, as such, ... On one's toes, On target, On the ball, On the beam, On the button, On
bjective,
Its the key differentiators of your brand image. I was asked by a date what three words my friends would use to describe me. The initial words that come to mind are primary associations. The more developed your brand personality, the more you can break the wall between your brand and the people you want to connect with. Undaunted, Undefeated, Undeniable, Under control, Understandable,
In fact, they make up more than 30 percent of the stock market value of companies in the S&P 500 index. I. order, Inquisitive, In readiness, Insightful, Inspirational,
Figma Community file — This Brand Personality Kit contains 80 adjective cards, IS/IS NOT sheet and brand personality spectrum sheet. Coequal, Cogent Cognizant, Coherent, Collaborative, Collated,
Enlightened,
Luckily after a simple brand audit, you can make better-informed decisions and iterate using the information given. Required fields are marked *. For example: Column Five: Human, self-aware, good-natured, and frank; smart but not arrogant; youthful, yet wise. Stalwart, Stand-up, Star, Stately, State-of-the-art. If you haven’t done this work before, start with our. Identifying your brand personality is one of the keys to doing that well. Adjectives frequently used with brand. Or do they describe a product or service? Note: You don’t have to take this as gospel, but it can be a helpful tool if you’re stuck. regarded, Highly seasoned, Highly valued, Hiring,
This is the Coca Cola brand and brand identity. Many is another common adjective used to describe the quantity or number of something. Found inside – Page 257Family Identity Steering Brand Success Joachim Schwass, Anne-Catrin Glemser ... it has identified a set of 24 adjectives to cover a wide range of personality characteristics and then assign each brand to one of ten archetypes according ... Bullish,
Unimpaired, Unimpeachable, Unimpeded, Unique. Found inside – Page 139What are three adjectives that summarize how this company wants to be perceived? What are its strengths and weaknesses? The clarity of these answers is an important driver in this phase. Develop a positioning platform Subsequent to ... Margot Bloomstein uses card sorting to define a company's key brand values, and has developed a card collection of 150 adjectives for the purpose. Coequal, Cogent Cognizant, Coherent, Collaborative, Collated,
150 Paularino Avenue,
Unsurpassed, Untarnished, Untiring, Untroubled,
User-friendly, Utile, Utile
Image: Spritecs Corporate Identity. Positive Business Nouns
These are the basic elements of the brand, the ones that evoke the physical aspect of it. What would you be if you were a car, a band, or an animal? Behaviour, Keen,
Calmative, Calming, Can do, Canny, Capable, Capital, Careful,
other Adjectives could be candidates too
Your brand is your business identity - the image you wish to portray to the world. Who would be the perfect face of your brand? The discrepancy is that these associations may be different from what a company tries to communicate about itself. Collected. Found inside – Page 90Pantone Another great reference source for selecting colors to use in your design and branding is Pantone. ... and relevant to use this reference as a resource for the development of their brand identity and communications efforts. Here, you’ll find some of our best tips to identify and articulate your brand personality—with less stress. Understanding, Understood, Undiminished, Undisputed, Undivided,
If you're not fully confident in the sample or survey methodology of your simple brand audit then it may be worth the time and resources to do a formalized brand audit that takes biases into account. Found insideThink of adjectives that communicate personality and style attributes as you develop the logo. Be “stretchable”: A logo should be able to grow as the brand expands its footprint. Convey meaning: A logo should be an icon, ... Honest, Honourable, Honoured, Hortative/Hortatory,
Ideally, how many branding options would you like to choose from before deciding on your final . Unflagging, Unflappable, Unhampered, Unhesitating, Unified. Considerable, Considerate, Consistent, Consolidated, Consonant,
Unambiguous, Unarguable, Unbeatable, Unbeaten, Unbiased,
Hot
This Brand Identity Manual is designed to clearly and concisely define The Open Group Brand Identity so that it can be used consistently by its board, staff, and members to market and publicize The Open Group, and its standards, certifications, products, brands, forums, events, etc. Now comes the most important part; it’s time to distill your personality into a simple description (or a few bullet points). Innovative, In
Whether you're a designer looking to learn how to prepare a brand board for your brand identity projects for clients or you're a branding your own blog or business, I'm going to break down exactly what goes into a great brand board and the . She said, “ambivalent, flirty, and hardworking”. For example, if the word that the majority of people only refer to is ‘car’ when thinking of the brand Mercedes, then it means the company has not differentiated itself from other companies like Honda that also sells cars. Because of this, you should make sure that your aspects like your logo and colors are congruent with your brand values, personality, and voice. Optimistic, Optimum, Ordered, Orderly, Original, Originative,
Many other Adjectives could be candidates too depending on the subject. Since a brand represents a group of people working for a certain goal, we unwillingly . Cutting-edge, Cyclic, Hallowed,
At Marketo our tagline is “Easy, Powerful, Complete”. Found inside – Page 331Brand personality is the expression of the emotional PoD of the brand, the social and emotional features that distinguish the brand and its identity from others. It can be expressed in adjectives like “fun,” “sexy,” or “serious,” like ... Undoubted, Unencumbered, Unequaled, Unequivocable, Unequivocal,
Unsullied,
No to Nouns For example: For inspiration, you can reference this helpful list of adjectives from Hugh Fox: You might also want to solicit suggestions from your team or conduct a quick poll. As a company case the research studied the current brand image and identity of Lumene Oy in Finland. Nouns are typically connected with commodities that can be associated with other companies as well. Once you’ve done this effectively, you can work on refining other aspects of your brand and creating the tools to apply it correctly. Important, Impressive, Improved, Improving, Incisive, Inclusive,
acilitative,
Most importantly, don't get hung up on this. Unlimited, Unmistakable, Unmitigated, Unobjectionable, Unobstructed,
Brand personality provides a point of differentiation and energy that is sustainable, because it's difficult and ineffective to copy one. Additionally, we defined the tone of voice, character type, and the overall mood, Stable brand identity should have. The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer . developed by Aaker (1997). Without an intimate understanding of these core principles, it’s difficult to articulate your brand personality effectively. Whether you're starting a new business and writing a business plan or rebranding an existing business, you will get proven, actionable insights and advice on getting a unique custom logo design and a catchy business name.Plus, you'll find actionable tips and insights that will help you build a . These may be all you need to articulate your brand personality, but they can also be a jumping off point to get your team brainstorming. Positive Business Nouns that Describe People. Having a strong brand identity means having a cohesive and structured way to use brand elements so that every interaction . They're expressed as adjectives that convey how you want people to perceive you (e.g. Mendez. You can do this through a survey tool like Survey Monkey or for a more in-depth look schedule meetings with a random selection of employees and write down their thoughts.
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